Verb, It’s What You Do

I’m excited about Verb, a new advertising campaign commissioned by the Centers for Disease Control and Prevention (CDC). The ads are designed to get children up and moving, having active fun. This is an important message, and they’ve chosen a great way to get the word out – using DC Comics, Disney, AOL Time Warner, Nickelodeon, MTV, TNN, TV Land and more – through TV, radio, the Internet, magazines, and even special Verb events.

Let’s make swimming and biking as cool as video games! The big push begins this fall. Getting our kids (the most sedentary generation in history) active is a wise way to invest some of our health dollars.

I’m disappointed that continuing the Verb program hasn’t made it into the Bush administration’s 2003 budget request. This is one time that I hope that Congress will vote to spend some money that hasn’t been requested. Verb, it’s what you do.