Got principles?

Got principles?

Moms are cool. My mom is a pediatric nurse. One day she saved the life of a little girl named Kyleigh. Kyleigh’s mom is Heidi Kuhn, founder of Roots of Peace, a non governmental organization recently awarded a $30 million grant for their peace work in Afghanistan. Heidi kind of took me under her wing. She introduced me to The Earth Charter, and it became the foundation for EcoMom®.

Drafted in late 2000, The Earth Charter is a declaration of fundamental ethical principles for building a just, sustainable and peaceful global society in the 21st century. It is a vision of hope and a call to action, with the following tenets set forth for all whom would read:

  • Respect  Earth and Life in all its diversity.
  • Care for the community of life with understanding, compassion, and love.
  • Build democratic societies that are just, participatory, sustainable, and peaceful.
  • Secure Earth’s bounty and beauty for present and future generations.
  • Protect and restore the integrity of Earth’s ecological systems, with special concern for biological diversity and the natural processes that sustain life.
  • Prevent harm as the best method of environmental protection and, when knowledge is limited, apply a precautionary approach.
  • Adopt patterns of production, consumption, and reproduction that safeguard Earth’s regenerative capacities, human rights, and community well-being.
  • Advance the study of ecological sustainability and promote the open exchange and wide application of the knowledge acquired.
  • Eradicate poverty as an ethical, social, and environmental imperative.
  • Ensure that economic activities and institutions at all levels promote human development in an equitable and sustainable manner.
  • Affirm gender equality and equity as prerequisites to sustainable development and ensure universal access to education, health care, and economic opportunity.
  • Uphold the right of all, without discrimination, to a natural and social environment supportive of human dignity, bodily health, and spiritual well-being, with special attention to the rights of indigenous peoples and minorities.
  • Strengthen democratic institutions at all levels, and provide transparency and accountability in governance, inclusive participation in decision making, and access to justice.
  • Integrate into formal education and life-long learning the knowledge, values, and skills needed for a sustainable way of life.
  • Treat all living beings with respect and consideration.
  • Promote a culture of tolerance, nonviolence, and peace.


I dream of living a life, and running a business, that meets all of the standards set forth above. But I am also a realist. As a mom (indeed as a human being), things fall through the cracks. When my son needs me, I go. So EcoMom® is not quite Earth Charter perfect yet. But we’re heading in the right direction, having re-launched with a new vetting process we call EcoMom Approved®.

Just as our children must take small steps before they can walk or run, so too must we all take just one step at a time as we navigate the journey of parenthood and healthy living. Our principles evolve as research unveils new information and our amazing team of women – and men, by the way – have become an integral part of the EcoMom® family, making sure that our principles stand strong. In fact, the Co-Founder, and indeed the CEO of, is a man named Jody Sherman. To live in a healthy way, one that reflects the values of the Earth Charter, we need the balance of the masculine and the feminine, and it feels good to walk that talk in our company.

Kimberly Danek Pinkson

Kimberly Danek Pinkson is a mom to Corbin, an Aunti to Luke and Sebastion, and the Co-Founder of and EcoMom Alliance. For more than twenty years, all of her work has been imbued with a sense of global interconnection and a commitment to health and wellness.

Note: This Perspectives Blog post is written by a guest blogger of The opinions expressed on this post do not necessarily reflect the opinions of Dr. Greene or, and as such we are not responsible for the accuracy of the information supplied. View the license for this post.

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