How did we get here? WhiteOut Now!

Would you feed your baby sugar for her first bite of solid food? Today, the first solid food for 98% of US babies is white rice baby cereal. WhiteOut Now!

Watch Dr. Greene talk about the WhiteOut Now campaign…

Would you feed your baby a spoonful of sugar for her first bite of solid food? Of course you wouldn’t.

Today, the first bite of solid food for 98% of babies in the US is processed white rice baby cereal. It’s literally the consistency of processed white flour. And it has a similar same impact on a baby’s metabolism as table sugar.

Before the 1950’s babies learned to eat by watching what their parents ate, growing more and more excited about the possibility of eating it themselves. When the moment to begin feeding baby solid food final arrived, they got a mashed up version of whatever their parents were eating. Then four things happened. Watch this video now to find out more.

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WhiteOut Now

Published on: January 31, 2011
About the Author
Photo of Alan Greene MD
Dr. Greene is a practicing physician, author, national and international TEDx speaker, and global health advocate. He is a graduate of Princeton University and University of California San Francisco.
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