Tyler Merrick is the founder of Project 7, a consumer goods company that donates 50% of their profits to seven areas of need:
Merrick founded Project 7 on the belief that when given a choice, consumers would choose a brand that gave back. And, he was right. Since it’s first appearance in the market place in 2008, Project 7 has garnered the respect of big business and consumers alike. Project 7 products can be found in more than 1,700 stores across the country, including all Caribou Coffee locations. Currently Project 7 manufactures bio-bottled water, gum, mints and eco-t-shirts.
Merrick seeks to do more than sell product. Through Project 7, he looks to motivate and educate consumers on how to make a positive change in our world. Merrick leads by example, with the whole company volunteering at least once a month in the community. He also uses Project7.com and Twitter.com/Project7 to draw attention to the issues.
It is Merrick’s hope that someday their would be no need for a company like Project 7, but until then, he will continue to break down the boundaries between activism and entrepreneurship.