The Disney Controversy: To Watch, or Not to Watch

The Disney Controversy: To Watch, or Not to Watch

As most of you who read my blog know, I am the mother of two young boys under the age of five and the creator of Little Pim, an educational DVD series that introduces babies, toddlers and preschoolers to a second language. Although I have mixed feelings about the Disney refund that was reported in the NYTimes on October 23rd, I believe the ban-TV-for-tots frenzy that has ensued is misguided.

I am the mother of two young boys under the age of five, and for full disclosure, the creator of an educational DVD series for tots, Little Pim, which introduces babies, toddlers and preschoolers to a second language. Although I have mixed feelings about the Disney refund, I believe the ban-TV-for-tots frenzy that has ensued is misguided.

Let us contemplate the following:

  1. Studies show that 74% of all kids in the U.S. under two watch SOME videos or DVDs*. So either nearly 3/4 of the parents in this country are bad people, or letting your child watch a show while you make dinner isn’t as big a deal as some advocacy groups would have you believe.
  2. There is a BIG difference between a baby or toddler watching a few minutes of an educational DVD and the 2-3 hours of viewing per day that the American Academy of Pediatrics found to be potentially unsound for young minds and prompted them to issue a warning against ANY screen time kids under the age of two.
  3. We are now living in a digital era of You Tube, 500 cable channels, and videos on our cell phones. Our kids will be surrounded by media from their earliest days, whether we like it or not. The question we should be considering is “what” and “how much” screen time is right for our them? Parents need to make their own decisions about when the right time is to expose their kids to media, and then be encouraged to make thoughtful decisions about what that media is. Media literacy should be the issue of the day, not media abstinence.
  4. Most parents engage with their young children in a variety of ways – reading to them, talking, singing, playing, dancing AND allowing them watch a DVD from time to time. Most of us do it all. I have yet to read a study that shows there are negative side effects of limited screen time, when it’s part of a verbally rich environment and healthy family interactions.

So even if the secret is “out” that we sometimes use DVDs as a babysitter, we also know that sometimes we watch WITH our children. We share in their delight at making new puppet friends, learning new words in English, Spanish and Chinese, and acquiring social skills by imitating kids or animated characters on screen. These are moments we can celebrate and cherish; the watching may not make them smarter, but it may help them learn about making healthy viewing choices that will carry over when they are old enough to control the clicker.

I’d love to hear your thoughts and keep this conversation going.

* source: http://www.pbs.org/parents/childrenandmedia/article-faq.html#p…

Julia Pimsleur Levine

Julia Pimsleur Levine is the Founder and CEO of the Little Pim Corporation, which produces and distributes the Little Pim: fun with languages series to introduce young children to a second language. Her background is in filmmaking, having produced award-winning documentary films that were shown on HBO, CinemaxReelife and PBS. Pimsleur Levine was inspired to create Little Pim in part from having grown up in the language teaching business. Her father, Dr. Paul Pimsleur, created one of the most popular and acclaimed audio teaching language methods for adults, The Pimsleur Methodtm. When developing Little Pim’s Entertainment Immersion Methodtm, Pimsleur Levine worked with a leading neuroscientist, drew from her filmmaking and language teaching background, and her own experiences teaching her own young children French.

Little Pim has sold thousands of copies since its launch, is in Barnes and Noble nation-wide, over 600 retail outlets across the country, major e-commerce sites such as Amazon.com, BabiesRUs.com and Target.com and is available in 10 languages. Little Pim has expanded its language teaching materials to include flash cards, CDs and iPhone apps, and is currently working with PBS to create the first foreign language teaching game for its subscription web site, PBS Kids Play.

Pimsleur Levine is a graduate of the French National Film School (MFA), Yale University (BA) and Harvard’s Executive Education Program. She lives in New York City with her husband Darren and their two sons, Emmett (5) and Adrian (2). She speaks fluent French, conversant Italian and a bit of German and Spanish.

Note: This Perspectives Blog post is written by a guest blogger of DrGreene.com. The opinions expressed on this post do not necessarily reflect the opinions of Dr. Greene or DrGreene.com, and as such we are not responsible for the accuracy of the information supplied. View the license for this post.

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