Today, parents enter the marketplace wanting to do the right thing — intuitively knowing that some products are safer than others. Thanks to companies like Seventh Generation, one of our partners, we are able to provide information about a multitude of consumer products that are safe to use.
By educating parents to become smart shoppers — to use the power of choice by purchasing cleaner, greener, and safer products, we were able to burst that bubble of trademark protection. Today, focus studies on children’s welfare reveal parents’ primary concern is health and safety.
At a time when our nation’s economy dictates cutting back, for some that just might mean less money spent on recreational pleasures and toys. But for most parents, ensuring health care for the entire family is the only insurance they have to protect their children.
The sad news is that our children’s health is suffering due to the inexplicable amounts of toxic chemicals that are released into the environment. Only half of all chemicals have undergone toxicity testing, but less than 1 in 5 have been tested for possible toxicity to children.
In 1995, Senator Barbara Boxer introduced legislation in the United States Senate in memory of our daughter, Colette Chuda. The Children’s Environmental Protection Act (CEPA) was the first amendment to safeguard children from toxins in the environment. This vanguard legislation contains language inclusive of children and their unique vulnerabilities. It was later amended onto other bills to support children’s disproportionate physiological needs, as well as other vulnerable subsets of the population, such as pregnant women and the elderly.
As parents who lost a child to cancer in 1991, we believe that Colette would have survived had we had the knowledge and tools Healthy Child Healthy World provides parents today.
In the mid-eighties, we were all living in a “toxic soup.” Few knew about the harmful dangers of living with and around a perversity of chemicals — and fewer knew about the compounded exposures due to their cumulative effects. It took time for scientific studies to reveal that chemicals are now known to be a major cause of cancer, and it took even more time to prove that heredity may predispose cells and DNA to cancer.
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