Melissa Moog

Melissa Moog

Wellness Warrior is the brainchild of Melissa Moog, the entrepreneurial mama behind Itsabelly Baby Planners. Melissa founded Itsabelly when she discovered that there was a significant need for a trusted resource in finding essentials and gear for a new baby. She created Itsabelly in 2006 when her own daughter was only a few months old.

Melissa went on to organize the International Baby Planners Association so professional standards could be set for the budding baby planning industry that she helped create. Melissa became the voice of authority in baby planning, and a contributor to The Bump, Parenting Weekly, BizyMoms,, and the Juvenile Products Manufacturing Association. She has been featured in Huffington Post, The Chicago Tribune, the Washington Post, Pregnancy Magazine, and many others. Melissa is also the co-author of Itsabelly’s Guide to Going Green with Baby.

In the summer of 2014 Melissa suffered a stroke, sending a new path -- her road to rehabilitation would change the course she had originally plotted for Itsabelly. Melissa decided it was time to tell a new story, one that would focus on the woman she was now, not the one that she was when her children were babies. She saw a new need, a need for story sharing for moms & dads who no longer had tiny babies, but instead, for the parents “in the middle”.

Melissa hopes that Wellness Warrior becomes a new resource for moms & dads, a way to connect beyond babyhood, to tell the stories of the bumps we hit along the way and how we don’t falter, but shake off the dust and go on to discover the new road before us.

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