After a successful career in the natural foods industry developing quality products and turning them into best sellers through innovative marketing and promotions, Howard founded Vitamin Angels in 1994.
Today, Vitamin Angels is one of the largest distributors of micronutrients, specifically vitamin A, to at-risk populations in need globally. In 2014, Vitamin Angels is working to reach 40,000,000 children in approximately 45 countries, including the US, with lifesaving and life changing vitamins and minerals.
In 2003, Howard was honored with the Dietary Supplement Education Alliance’s, DSEA Hero Award for his work in “making a difference in the lives of so many children throughout our country and around the world.”
Howard has been honored numerous times for his commitment to Vitamin Angels’ mission, receiving awards including: a 2005 Lifetime Achievement Award from the Nutrition Business Journal; the Golden Temple and Peace Cereal’s Socially Responsible Business Award; the Outstanding Achievement Award from the NNFA; the Global Humanitarian Award from Vivekanand Ashram, India; the 2011 Humanitarian Award at Virgo Publishing’s Focus on the Future Conference; Global Champion for Children award by Point Loma Nazarene University, and others.
He was awarded the Key to the City of Lowell Massachusetts by Major Bud Caulfield, and, in 2010, Howard accepted a Certificate of Special Congressional Recognition from the office of Congresswoman Niki Tsongas of the Fifth Congressional District of Massachusetts on behalf of Vitamin Angels.
Howard and Vitamin Angels’ work have been featured in a number of major news and media outlets including United Hemispheres Magazine, Money Magazine, and Good Day LA amongst numerous industry specific publications.
Under Howard’s leadership, Vitamin Angels has twice been named a Top 10 “Highly Rated Charity Relying Solely on Private Contributions” by Charity Navigator in addition to earning seven consecutive 4-star ratings from America’s Premier Charity Evaluator.
Howard is the author of three books. He has three children and lives with his wife in Santa Barbara, California.