In Part 1, I covered the health benefits of sex. Well, a few of them, anyway. Here in Part 2, I help you in the grocery store.
Almost half of grocery store shoppers are men, up from 16% 30 years ago. Men are actually interested in food and nutrition, if it can be related to something that men care about natively: sex, for example. And getting strong, building stamina, boosting testosterone and being fully capable.
We studied men who did the 24 day eating plan in the book REFUEL, specifically engineered for the male brain and body, and asked them: what helped them bring home the goods from the grocery store?
1. Directions and a list.
Thank goodness for GPS, but it doesn’t help in the grocery store. Not yet, anyway. What does help is a list, and men need a list. It helps us check things off. It helps accumulate mass quantities, so we get more for our money (we like that too). It allows us to complete a task.
In other words, help a man in your life get in the grocery store, get what’s his, and get on with his life. It’s a quickie project, not a process.
2. Appeal to nutrition men facts men know, like and would like.
Most men know by now that protein is important, and that it helps build muscle. Fewer men know that healthy fat, like that in avocados, olives, nuts and seeds may help naturally raise testosterone levels in men, by improving manufacture in the testicles. Right?
So when a man goes to a grocery store, he wants to get protein, even vegetarian men. Foods that are considered masculine include beef, barbecue, and beer (no protein, but other benefits). Foods that are considered feminine: salad, vegetarian foods, fruits, chicken, vegetables, low-fat foods.
Your goal: fresh, strength-building foods and enhanced cooking and shopping skills. Millennial men get this natively, and more mature men are coming to it. Being a modern man is being a healthy man.
3. Be a true partner, not a director or a hounder.
Nutrition for men is about food as fuel, not food as “better-for-you” or “healthful.” Many women have been steeped in diet, cooking and recipe lore since they were kids; most men know that Bobby Flay exists and a few have seen me as ChefMD.
But men like the idea of teaming up with their partner if she is not overly directive, or corrective, and makes it easy for him to succeed. One way some men like to do that: with weekend projects.
Quickies during the week, and roasting his own Refuel™ Chicken with Lemon and Garlic Juices, for example, on the weekend. And other Refuel Recipes.
In your house, have you appealed to what the man in your house actually likes? Experimented to get his attention? Tell me a story here about how your guy Refuels.