Eco Fashion 101, Part Five: Stored

Eco Fashion 101, Part Five: Stored

Eco Fashion 101, Part Five: Stored

How to vote with your dollars? Seek out stores that are doing the right thing. In October, H&M topped WalMart as the world’s biggest buyer of organic cotton. Who knew?

In November, ZARA, the world’s largest fashion retailer made a public commitment to phase out toxic chemicals, and Greenpeace’s “detox fashion” campaign was a deciding factor. Personally, I am loving their tagline: “Toxic is so last season.” Ha!

You can find organic cotton at Target and each year H&M rolls out a “Conscious Couture”collection made entirely from sustainable materials like hemp and recycled PET. Nordstrom’s and Macy’s sell eco-clothing, as do Bloomingdale’s and Barney’s.

And yes, these retailers might be stocking up on sustainable designs just in time for Earth Day each year. But consider the big picture. Even if it’s just marketing: If H&M’s Spring collection sells out in a matter of days, more eco-fashion is soon to follow. And maybe, just maybe, one day their entire multi-billion dollar business will stock only organic cotton items. We can dream, right?

Oh, and BYOB, baby! There’s a plastic bag cemetery the size of two Texases floating in the middle of the Pacific Ocean. Say no to those oh-so-pretty shopping bags (paper and plastic) and fold up a reusable bag to stash in your purse instead. (Just make sure it’s big enough for that dress and a pair of shoes.)

Rachel Lincoln Sarnoff

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Rachel Lincoln Sarnoff is the founder of She is a green home consultant, sharing sustainable living and parenting advice on Twitter @rachellsarnoff, on her blog Mommy Greenest and on YouTube


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