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Gina Crosley-Corcoran is a mother of two young sons, pre-law student at Loyola University, and empowered-parenting activist. You can read Gina's ongoing blog at The Feminist Breeder.
Most new mothers are inundated with formula samples and coupons everywhere they turn. Signing up for those free baby magazines can automatically place your name on a mailing list that formula companies use to target new mothers. Several free cans will probably show up in the mail, and many hospitals give out free bags full of formula upon discharge. The latter violates the Baby Friendly Hospital Initiative set for by UNICEF and the World Health Organization, so beware of any maternity ward that sends mothers home with formula bags.
Even mothers who plan to breastfeed may keep these samples hanging around “just in case,” but the mere presence of infant formula can sabotage even the most committed mother’s intention to nurse her baby. In the first few days of life, babies are designed to live on colostrum alone, but many mothers fear their babies’ are hungry. Because the mother’s milk may not have come in yet, she thinks she needs to formula feed and breaks into her free samples. On the contrary, the best she can do is to keep breastfeeding, which stimulates the milk supply. Some mothers are simply exhausted and stressed, and think that giving the baby a bottle, or two, or three, will help her get some sleep. An even better way to get some sleep is to learn side-laying nursing. Breastfeeding is a supply and demand system, and every bottle of formula the baby gets is one less feeding the mother’s body is told to make.
Soon, all that supplementing has caused the mother milk supply issues or plugged ducts, and the breastfeeding relationship is heading out the door. Not long after, the formula samples run out, and the parents find themselves gulping at the $23-$28 price tag of those cans of powdered formula. New babies go through approximately two cans of the powdered stuff per week, which quickly adds up to nearly $200 per month to feed the little bundle of joy. Formula companies do send new parents checks or coupons for huge discounts off infant formula, but only for the first few weeks. Before you know it, those checks stop showing up, leaving new parents to eat the full retail price of that formula.
At the end of the baby’s first year, the “free” formula samples have now cost the parents around $1,500 just in formula alone. If your town’s water is questionable, you will also need to buy nursery water. Because breastfeeding helps protect babies from illness and infection, we also must factor in the costs of any extra doctors visits or medicines the baby may need. It also takes time to mix bottles, along with washing and sterilizing them, which requires more time and energy than simply feeding baby straight from the tap.
After two children, I learned the hard way the very best thing I could do for the breastfeeding relationship was to reject any offers of “free formula” and remove all samples or coupons from the house. I found that if it was not there, I was not tempted to use it, and we worked out our nursing struggles by breastfeeding more, not less.
What was your experience with formula samples? Did you use them or throw them away, and how did it impact breastfeeding?
Comments
Formula Samples
formula
Formula Samples
It's handy
I keep them..
I gave birth at home 6 months
Trash!
I keep them just in case...
I bf my lo who is now 5 months old. He has had pumped milk in a bottle, but never formula. I use the coupons I get in the mail for the pre mixed bottles just incase something happens and I am unable to pump/bf. I never plan on using them and having them in the house doesn't make me tempted to quit bfing/pumping, I just like to know if it's 2am and for some reason I can't feed him and he is awake and hungry we have a way to provide for him. My job as his parent is to make sure he has everything he needs. I believe bm is best for him but the most important thing is that he gets the food he needs.
I kept them.. It was nice to
I kept them.. It was nice to have an emergancy fall back on. And when I had cans unopened sitting around still good, I donated them to a crisis center for moms who didnt bf.
I must have been blessed...I
I must have been blessed...I had no trouble nursing my daughter for two years. The thought of giving her "chemical" formula never even crossed my mind. I encourage all women to consider what God intended our children to drink.
This is a great article and I
This is a great article and I wholeheartedly support breastfeeding mothers everywhere...HOWEVER, we would all benefit from remembering that formula is far from poison and while breastmilk is the "gold standard" for infant nutrition, we all have one goal only and that is caring for our baby. Formula feeding moms aren't lazy and don't make choices without thinking about it. For some, breastfeeding is very difficult (for me it was due to lack of assistance, something I will know to ask for next time around) but as for my baby's health and his bond with me, I can say without a doubt he has not suffered from being formula fed. He is healthy, active and engaged with us, smiling ear to ear all day long :)
That said, kudos to all of you nursing moms and enjoy your beautiful little ones!
Reply
This - thank you for saying
With my first, we kept the
With my first, we kept the free formula basically because it was in my bag when we left the hospital, and I simply did not bother getting rid of it. It was unpacked and set on my bedroom dresser (I don't remember who unpacked my bags), but every time I walked passed it I would sneer at it! Eventually, it went to the crisis pregnancy center. Wouldn't it be nice if the hospitals sent home breast feeding paraphernalia so that we could send that to crisis centers instead of formula?!? I suffered a bit of pain for the first month or two- LCs were never able to fix the problem, but blamed it on a lazy latch. No matter how many times I went to the lactation consultants and followed their advice, the pain stayed. *shrug* just a few months of pain before it went away on its own, and the kiddo weaned just a few months shy of 4 years.
Second baby was born at home, never received a bottle (kid #1 had a few bottles of pumped milk, never formula), never had a pacifier (kid #1 was given a "breastfeeding" pacifier in the hospital and used it for the first few months). Same nipple pain issues for the first month or so. Kid #3 is due in around a month, I wonder if I'll have the same pain.
Anyway, I never felt threatened by the formula, but then again it never really occurred to me to feed him formula, that was something that other people did (in the same way that other people might paint a nursery and buy a crib with matching bedding and curtains- just not our thing).
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Painful 1st couple months nursing
You might check and see if you have localized thrush. I had the same issues with my first. Very painful nursing, yet we were doing everything right. The nurses kept telling me I couldn't have thrush without my baby having it. ???? When I finally treated myself for thrush the pain was very quickly gone:) Good luck!
Our "Free" Formula Experience
My mother came to help us with our first child. She was told when she was a new mother that her milk was bad, and has always had this fear that it would be true for my sister and me as well. With that mentality, also, came the belief that formula is just as good as breast milk. So when I started having a painful time breastfeeding she grabbed one of those samples and made a bottle. I, on the other hand, sent my husband out to get a pump, figuring the pain had more to do with the baby and I not knowing what we were doing yet, and assuming it was worth the $200 for a good pump to use until the cracking healed instead of letting my breastfeeding determination be overcome by formula. That one bottle is all my baby had, and the pump worked great. I never thought of comparing the price of the pump to how much I would have spent on formula, but what a difference! Especially when I think about our second baby who has never tasted formula because this time I was able to get through the early stages almost pain-free. If I had used formula on both children I don't know how we would have made ends meet!
Free Formula
I agree. When my daughter was born she refused to nurse because the hospital gave her a bottle within minutes. She was born with trouble breathing and was taken to another room directly after birth. While there a nurse fed her some formula. I was irrate when my husband told me what they had done.
Also, because she had to stay in the hospital because of jaundice the nurses were putting a pacifier in her mouth. I was forced to post a sign on her crib that no pacifiers or bottles were allowed. Because of all of this nipple confusion I had to wear a false nipple to get her to try nursing.
After a day or so of that she realized it was much easier to get the milk without that false nipple and our nursing relationship flourished for years after that.
I think that even though doctors preach "Breast in Best" hospitals and pediatricians are used to formula and will resport to that too easily and way too early on if the mother or baby are having trouble. Nursing is never easy at the beginning but well worth the stress when you know your child is getting the best a mother can provide.
No "free" samples for me!
I am so lucky to have delivered in Canada and in a very breastfeeding friendly hospital. I had zero interventions and was not offered a pacifier, formula or bottle of any sort.
My son will soon be three, still nurses and is a fantastic boy.
I must admit I did use the
I must admit I did use the sample can from the hospital when my son was 5 months old. I got really ill and could barely function let alone feed him every few hours. It was a temptation in the begining but I knew it was a bad idea and I'm not sure why I even kept the can. I won't say I like the idea of giving him formula (which he doesnt like anyways, lol) but at 5 months old I wasnt worried about a few bottles ruining our nursing relationship. He is now 9.5 months old and still a champ nurser!
Used them with my first--it
Used them with my first--it was an emergency (15% weight loss) but if I had to do it over again I would have handled it in a slightly different way. Just stopping and taking a few deep breaths would have helped! The method we used for supplementing did major damage to our BF relationship. I don't regret feeding her in a moment she needed nutrition, but in the future I would take greater pains to avoid artificial nipples, etc. I have never used formula with my second daughte.r
Another way that formula is not free is the fact that it is advertisement. I have heard it argued that women in the hospitals deserve those formula "gifts" because formula is expensive and moms need all the breaks they can get. Usually adding that some women can't breastfeed, anyway, so they NEED that formula. I think one thing people lose sight of is that it is LITERALLY not free. The money Enfamil spends on distributing gift bags and coupon is part of its advertisement budget, which is surely well into the millions of dollars every year. And who do they pass that cost onto? Their customers. They build it into the price of a can of formula. It is an effective advertising method or else they would not use it. They have a high rate of return in the form of customers who will use the product for the next 12 months and maybe longer, or with other children. So really, if you're a formula feeder, you should not want Enfamil to give me a can of formula that I'm not going to use.
Great article! You're right - breastmilk is healthy and FREE!!
We threw our samples away. I was committed to breastfeeding and had no interest in formula.
I'm glad I tossed the samples and coupons in the trash because at first, breastfeeding was very difficult. It would have been quite easy to say, "To heck with it" and give my son a bottle of formula. Instead, I reached out and got help (friends, relatives, and a lactation consultant).
The first 8 weeks were really tough, but at 3 months, something shifted and it got a lot easier. At a year, I was thrilled to realize how easy, convenient, and inexpensive it was to breastfeed - while other friends were busy mixing bottles of formula, I'd simply lift my shirt and we'd soon be done!
Shannon O'Donnell
Pumpin' Pal International
Great post, Gina. I remember
Great post, Gina. I remember eyeing those "free" samples one especially trying and exhausting night. Fortunately, I never went as far as opening them and was able to work through my struggles without them. I went on to donate them to a food drive.
Return to sender
I got LOTS of formula samples in the mail. I didn't want them in the house so I always marked them "return to sender" and dropped them back at the post office. If, with future babies, I get more I'll give them to a homeless shelter. My son never had a drop of formula and is still breastfeeding at almost 28 months.
I used it.
I had trouble nursing, and trouble establishing a supply. I pumped ALL THE TIME at first, and then four times a day when I went back to work. I nursed too, when I wasn't at work. Over the course of her first year, I'd guess that she got 75% breast milk, and 25% formula, and I'm not at all ashamed of that. Further, I totally gamed the formula system and didn't pay for more than a couple of cans of formula - all the rest was freebies.
And, after that first year, she continued to nurse until she was three.
We never would have made it work without a little formula.
We donated our samples as well
We brought the free samples to our daughter's daycare. But the free samples were a constant reminder of my struggles (I had a miserable time for the first 2 months). But stubbornness won over and I was able to breastfeed for about a year and we never even tried formula.
I wish there was a way to opted out of all of these samples. I was amazed with how quickly these companies found out that I had a child and even knew that it was a girl. Privacy is really an old fashioned concept.
I donated our "free" formula
I donated our "free" formula to the women's crisis center, and a family support center we have that provides emergency care for children of all ages (among other much needed services)