The Far Ends of the Açai World

Alton Johnson is the founder of Bossa Nova, The Superfruit Company. Prior to founding Bossa Nova, Johnson was a global brand manager at Harman International and led international business development for Nakamichi Corporation, a consumer products brand.

After that first encounter with açai in 1999, I'd had many trips back to Brazil, but a trip in early 2006 was more a trip of desperation. Bossa Nova had launched the world's first açai juice to much greater success than any of us had expected. A single Whole Foods location, for example, sold over 3,000 bottles in a single month. But just as more and more people were discovering Bossa Nova, the Amazon experienced a drought. The usual açai supplies were down to zero, so we were pushed to explore the far ends of the açai world looking for new sources.

My partner on this adventure was Palo Hawken, a superfruit mastermind and Bossa Nova's head of Research and Innovation. We started at the mouth of the Amazon at the Atlantic and explored both sides of the river basin, making our way nearly to Colombia. For weeks straight, we'd take small commercial overnight flights to a city in the Amazon and then board a small Cessna private craft to reach a dirt runway in a small clearing of the forest. At the end of the runway, we'd wait for a 4x4 to cart us to a remote village. From these villages, we'd board an open-air barge (usually reserved for transporting wood) to get to an even more remote and less traveled area. We'd then hop on a tiny 18" wide wooden canoe and ride through incredibly rough waters to get to an açai co-op.

We went days without touching a bed, napping in hammocks in the afternoons after meeting with co-op leaders. I'd be so sleepy I could barely hold on as we bounced through whitewater rapid paths that would jar you to the bones, for 20 or more miles at a time. Never mind that I'm a poor swimmer and didn't think to pack a lifejacket.

That trip went on and on. So many beautiful faces speaking unfamiliar local dialects, combined with indigenous cuisine, intensely hot equatorial sun and lack of sleep made for something close to a drug-induced haze. At a few points we thought about ending our trip, but then a hug from a council leader eager to make açai for Bossa Nova fans was a high so intense that, with a lot of açai and a little pirarucu fish in our bellies and a hammock under the daytime kaleidoscopic canopy of trees, we'd push on for another week.

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October 7, 2008
Note: This Perspectives Blog post is written by a Guest Blogger of DrGreene.com and is provided in order to offer a variety of thoughtful points of view. The opinions expressed on this Perspectives Blog post do not reflect the opinions of Dr. Greene or DrGreene.com. As such, Dr. Greene and DrGreene.com are not responsible for the accuracy of the information supplied. This post is used under Creative Commons License CC BY-ND 3.0.
 
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Comments

Anonymous's picture

Lisa, I did eat many fresh

Lisa, I did eat many fresh acai berries, and they are indeed tasty, but not necessarily what you might expect. They're not sweet or juicy. You can’t crush or squeeze one in your hands because of a giant seed that makes up about 80% of the berry’s volume. What you can eat is the pulpy skin that surrounds it and the oily layer surrounding the furry seed. Acai makes you work for every tiny bite! That’s why, when I was trying to figure out how to bring acai’s benefits to the U.S., I went to the idea of juice — a familiar, “user friendly” form of the berry. Clarifying the juice also helps the antioxidants last longer than leaving the berry in pulp form. Thanks for the question.
Anonymous's picture

Hey Alton! Great article and

Hey Alton! Great article and pictures from your trip! Looks beautiful from the air. Did you eat any raw acai berries? I hear they are really yummy right off the tree! I was just reading an article about the increase in demand for acai berry production which had me wondering. Thanks for sharing your experiences! AL