He who pays the piper picks the tune. Because women spend $.85 of every dollar, women have tremendous power to green their homes and the planet -- if they are focused.

I often hear three reasons why women don't shop green:

It's too expensive! Big Green Purse highlights "eco-cheap" strategies to save money, but still live and shop green.

It's too confusing! Big Green Purse demystifies "green" so consumers can identify an eco-bargain from a rip-off.

It's overly complex! Big Green Purse targets 25 commodities where women's dollars can have the greatest impact, including food, clothing, cars, computers, coffee, cleansers, furniture, and flooring.

Diane MacEachern's Big Green Purse is well worth a read.

Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World is available at Amazon.com

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