Patagonia Makes it Real
    January 23, 2009
    Patagonia Makes it Real

    I began this series of posts on authenticity by quoting Yvon Chouinard. So it seems only fitting that I complete the circle and end with his company, Patagonia. It’s certainly among the most authent…

    “Authentically Good” Is About More than “Less Bad”
    January 22, 2009
    “Authentically Good” Is About More than “Less Bad”

    Recently, I came across a book that advises marketers to push past their demographic research and trends analyses, and start focusing on how best to create solutions to customers’ real-world problem…

    Why Transparency Leads to Authenticity
    January 21, 2009
    Why Transparency Leads to Authenticity

    Any company that truly aspires to be authentic must dare to wear the see-through. It must have the courage to publicly bare, for all to see, its good, bad, and ugly impacts on society and the environm…

    PepsiCo Flunks the Authenticity Test
    January 20, 2009
    PepsiCo Flunks the Authenticity Test

    In many ways, authenticity is a synonym for integrity. A company that aspires to be authentically good says what it’s going to do and then does it. And when it stumbles along the way (stumbling is i…

    Get Real
    January 19, 2009
    Get Real

    Has authenticity become just another artifact of our shiny, pre-fab world, where nearly everything we encounter is created for consumption? Patagonia founder Yvon Chouinard certainly thinks so. In his…