Guest Blogger

Howard Schiffer

Howard Schiffer

Howard B. Schiffer is well known throughout the natural foods marketplace for developing quality new products and turning them into best sellers through innovative marketing and promotions.

His successes over the course of two decades include Dr. Atkins Diet Shake Mix, Larry North’s “Slim Down” bar, Susan Powter’s “Take Five” multiple, Drs. Michael & Mary Dan Eades “Protein Power” meal replacement shake, Balance Bars, All One, NightTrim, Cold Season Plus+, Super Lysine Plus+, and more.

But in 1994 his career was interrupted and forever changed by an earthquake.

The victims of the Northridge, California quake were in need of vitamins and supplements, and Howard was asked to help. 48 hours later, three huge palettes of vitamins, minerals and nutritional supplements were delivered to Direct Relief International. Having spent twenty years creating and marketing natural products for those who could afford to buy them, Howard founded Vitamin Angels and turned his energies to providing basic nutrition to people in need.

Often called the “humanitarian arm” of the natural products industry, Vitamin Angels has distributed more than three hundred and fifty million vitamins and other supplements to people in need in 82 countries around the world.

In 2003, Mr. Schiffer was honored with the Dietary Supplement Education Alliance’s, DSEA Hero Award for his work in “making a difference in the lives of so many children throughout our country and around the world.”

In 2005, Mr. Schiffer was awarded a Lifetime Achievement Award at the Newport Summit by Nutrition Business Journal for “creating Vitamin Angel Alliance as a force to bring better health and nutrition to millions of children and adults in need around the world”. Mr. Schiffer was also honored with Golden Temple and Peace Cereal’s Socially Responsible Business Award for “upholding the highest in human ideals and business practices. In September 2005, Mr. Schiffer was given the Outstanding Achievement Award, by NNFA West for his work in “promoting global health and improving the lives of millions of children around the world with basic nutrition”. In November 2005, Howard Schiffer was recognized with the prestigious Local Hero Award by the Santa Barbara Independent newspaper, for his international work in making our world a healthier place. Mr. Schiffer received the Global Humanitarian Award from Vivekanand Int’l for his work in promotion global health, in February 2006. In July 2006, he received the Socially Responsible Business Award from Nutrition Business Journal for Vitamin Angels work around the world.

He is the author of three books, and is a frequent speaker at workshops and seminars around the country.

Mr. Schiffer lives with his wife and three children in Santa Barbara, California.


Blog Posts by Howard Schiffer

  • Vitamin Angels

    Vitamin Angels

    Vitamin Angels work is really simple; we are ‘reaching the unreachable’, getting essential nutrients to children under 5 who are chronically malnourished, and saving lives. 1/3 of all child and maternal deaths are due to chronic malnutrition.

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  • Slumdog Reality - Only Half the Story

    Slumdog Reality – Only Half the Story

    After picking up 8 Oscars at the Academy Awards, and quelling controversy that raged from Mumbai to Hollywood, it would seem the story surrounding Slumdog Millionaire is over, but in fact only 1/2 the story has been told. I’ve seen that first hand though my work with Vitamin Angels in and around Mumbai for the […]

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  • Angelina Jolie

    Angelina Jolie

    Eliana is doing something. Earlier this year she interviewed Angelina Jolie at the Santa Barbara Film Festival (go to Santa Barbara Teen Press,, and search for Angelina Jolie) and in response to Ellie’s question about what students today can do to make a difference in the world, Angelina said ‘Find something you really care […]

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  • You Can Make a Big Difference!

    You Can Make a Big Difference!

    The Lancet earlier this year said that 1/3 of the child and maternal deaths every year are due to chronic malnutrition. The Copenhagen Consensus (with 5 Nobel Laureates) issued a press release at the end of May saying that if you look at everything from AIDS to terrorism, the world’s best investment for undernourished children, […]

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  • ‘100 747’s Crash, All Children On Board, No Survivors’

    ‘100 747’s Crash, All Children On Board, No Survivors’

    As a Jew, on the most real level I understand, genocide is hard to comprehend. Walt who was at the meeting last night had done some research and informed us that as far as genocides go, in sheer numbers, Rwanda’s is below China, Russia, and Germany. But who’s counting?

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  • Eliana and Angelina

    Eliana and Angelina

    My 13-year-old daughter Eliana, is going to Rwanda on Monday. After years of hesitating to take her on Vitamin Angels’ trips, because of health and safety concerns she is going to a country that was witness to one of the largest genocides in recent history.

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