Guest Blogger

BJ Fogg

BJ Fogg

My expertise is creating systems to change human behavior. I call this “Behavior Design.”

I devote about 50% of my time to Stanford and 50% to industry innovation. For me, working in both worlds makes sense: My Stanford work makes me better in industry. And what I learn in industry improves my Stanford research. I’m always happy to help other innovators.

At my Stanford lab, the Persuasive Technology Lab, we focus on methods for creating habits, showing what causes behavior, automating behavior change, and persuading people via mobile phones. Over the years, improving health has become a theme. This includes my work in directing a series of conferences at Stanford on Mobile Health. Our last Stanford event was "Design for Dance."

I use what I learn at Stanford to achieve outcomes in the real world. And I use my experience from the real world to focus our research questions at Stanford.

Some people think all my work is online or in books. Unfortunately, that's not true. Most of the methods I teach today are not online or in books -- at least not yet. That's not by design. It's hard to innovate, teach, and then document it all at once. As a result, I've chosen innovation and teaching as my priorities for now.

Connect with BJ on:
Twitter: @bjfogg


Blog Posts by BJ Fogg

  • Gifts that Return

    Gifts that Return

    This story is reprinted by permission from a work originally published in 1987, with special thanks to Linda Fogg Phillips.  It was early Christmas morning.  We kids had opened all of Santa’s gifts with nimble fingers in record time, and though Santa had only brought Mom one gift (“she must not have been very good […]

    Read full story